Vegeta / Podravka Australia. Vegeta: Multi Channel Campaign
ADCORP http://www.adcorp.com.au/portfolio/advertising/Vegeta
Head of Digital: Stephen Williams, Digital Producer: Tatiana Pentes.
An engaging multi-channel digital campaign to promote the range of Vegeta powder stock products to the Australian market.
In 2015 Vegeta Australia engaged with Adcorp to create an engaging multi-channel digital campaign to promote the range of Vegeta powder stock products to the Australian market.
ADCORP http://www.adcorp.com.au/portfolio/advertising/Vegeta
Head of Digital: Stephen Williams, Digital Producer: Tatiana Pentes.
An engaging multi-channel digital campaign to promote the range of Vegeta powder stock products to the Australian market.
In 2015 Vegeta Australia engaged with Adcorp to create an engaging multi-channel digital campaign to promote the range of Vegeta powder stock products to the Australian market.
Adcorp's approach was to use a range of digital channels, telling unique stories in each one. Adcorp developed a landing page which was the portal for a multi-channel media campaign incorporating digital network banners (include polite pre-roll videos to showcase recipe videos), video recipe production with celebrity endorsement, two competitions (one attached to the display network advertising and one social based competition) and social media strategy & execution.
The campaign won SILVER | VEGETA: INTEGRATED CAMPAIGN - FOOD & BEVERAGE at the W3 Awards 2015.
